The Internet is a wonderful resource and a place where you can find basically anything. It has been used to bridge distances that go on for kilometres. Apart from the distance, it also manages to go about bridging gaps between other communities. The world has been made smaller; thanks to the use of inbound marketing to form a huge global network, all at the click of a button.
Naturally, this leads to more visually-oriented people. Psychology in marketing is often used in new, innovative ways – a literal feast for the eyes, if you will. In doing so, you have to appeal to a person’s basic needs – food, money, or sex. Which one do you tap into, or do you use a combination of all three? The easiest things to market are ones that appeal to these things, and everything else is just temporary.
The stronger the appeal is, the more marketable your products are. In recent years, it has become common for companies to employ marketing ploys that relate better to the audiences whom they plan to target. Inbound marketing has made a world of difference in tracking trends via social media, especially in linking back to previous pages, different kinds of content, and promotional events to see if a post can generate a certain amount of shares, likes, and comments.
Some sites take it even a step further: Titles of articles are often crafted in order to entice viewers to click on them right away. Buzzfeed and Cracked, in particular, are known for this. “Clickbait” articles often include list-type articles, the use of pop culture references, and Internet memes in order to appeal to their (relatively young) market. This is seen in the use of “memes”, or viral images, often done in a humorous or ironic manner in order to get a point across.
Businesses are now starting to capitalise on celebrity status in order to increase product exposure. Whilst actors and entertainers have always been tapped by advertisers to sell their products, it has now gotten to the point where they tap product placements in movies, or else request that they promote them through their personal social media accounts. Athletes and football clubs are known to accept sponsorships as a team, or, if a noted player, have separate sponsorships deals for individual use.
Reality TV stars and athletes are known to be paid to tweet or post about their endorsements on their social media accounts due to their massive online following. They also often lend their name to promote certain products, such as clothing lines, perfume, and jewellery.
Celebrity power can often lend a sense of glamour to a particular brand, which is why endorsement deals with them are so popular. The advent of so many networks at our disposal has made us become more creative in ways that we begin to sell ourselves. This kind of creativity can only be good for marketing as a whole, and the only way we would be at fault is if we fail to catch up.
Sources:
Naturally, this leads to more visually-oriented people. Psychology in marketing is often used in new, innovative ways – a literal feast for the eyes, if you will. In doing so, you have to appeal to a person’s basic needs – food, money, or sex. Which one do you tap into, or do you use a combination of all three? The easiest things to market are ones that appeal to these things, and everything else is just temporary.
The stronger the appeal is, the more marketable your products are. In recent years, it has become common for companies to employ marketing ploys that relate better to the audiences whom they plan to target. Inbound marketing has made a world of difference in tracking trends via social media, especially in linking back to previous pages, different kinds of content, and promotional events to see if a post can generate a certain amount of shares, likes, and comments.
Some sites take it even a step further: Titles of articles are often crafted in order to entice viewers to click on them right away. Buzzfeed and Cracked, in particular, are known for this. “Clickbait” articles often include list-type articles, the use of pop culture references, and Internet memes in order to appeal to their (relatively young) market. This is seen in the use of “memes”, or viral images, often done in a humorous or ironic manner in order to get a point across.
Businesses are now starting to capitalise on celebrity status in order to increase product exposure. Whilst actors and entertainers have always been tapped by advertisers to sell their products, it has now gotten to the point where they tap product placements in movies, or else request that they promote them through their personal social media accounts. Athletes and football clubs are known to accept sponsorships as a team, or, if a noted player, have separate sponsorships deals for individual use.
Reality TV stars and athletes are known to be paid to tweet or post about their endorsements on their social media accounts due to their massive online following. They also often lend their name to promote certain products, such as clothing lines, perfume, and jewellery.
Celebrity power can often lend a sense of glamour to a particular brand, which is why endorsement deals with them are so popular. The advent of so many networks at our disposal has made us become more creative in ways that we begin to sell ourselves. This kind of creativity can only be good for marketing as a whole, and the only way we would be at fault is if we fail to catch up.
Sources:
- 11 Ways to Create Hype Around a New Launch, ElleAndCompanyDesign.com
- 5 Brands on Instagram That Succeed With Influencer Marketing, SocialMediaExaminer.com