Inbound marketing is an incredibly diverse method of introducing an audience to a particular product or brand.
It can be fit to any industry or to any clientele, given that you have the knowledge and the know-how to appeal to them and make them approach you.
Marketing Your Hotel Business: The Inbound Way
One feature that makes it appropriate for the hotel industry is that you can adapt the inbound structure to your existing marketing plans.
As hotels are promoted in such a way that it appeals to how people travel, it would be wise to note how to accommodate each type in the strategies and amenities you offer.
Target travellers.
Those who are traveling alone, are on a budget, or are simply in town for business require a fuss-free hospitality experience that can include compact, sometimes shared, living spaces.
Give them complimentary meals.
Complimentary meals is a must for those who are on a tight schedule, as they no longer need to wander out of their accommodations to look for food.
Provide them with a comfortable place.
Despite the budget, it should do well to provide clean, comfortable areas for them to do conduct business meetings and rest after traveling. This way you can guarantee their return.
Offer amenities to newlyweds.
Couples, those who are most likely on their honeymoon or are enjoying a romantic vacation, require a much more adventurous line-up.
Depending on the bookings they have made, you can place them in beachfront rooms or those that are in view of certain landmarks, such as the Thames or Piccadilly. Amenities such as spas, swimming pools, and restaurants can help up the ante in providing the ultimate in romance.
Package hotel service offering for families.
For larger groups, most often families, the amenities and services that a hotel marketer can offer should be wide-ranging and varied.
For stressed, overworked parents, perhaps you can send them to spas or romantic dinners for them to reconnect. Children love to play, and recreational facilities for them such as pools and playgrounds can help entertain them. For teenagers, there can be parties and soirees that the hotel can host in order to get them to make new friends.
No matter the accommodation, there has to be something that appeals to each member of the family.
Promote your hotel business services to specific groups.
For stag and hen parties, hotels can be a great way to enjoy time with their respective group of friends.
Having spaces such as bars and lounges for the bridegroom and his friends, or spa services and dinners for the bride, can help in capturing memories that are valuable for those who are looking to start a life together.
Group accommodations can be arranged, especially multiple beds or adjoining rooms, for added intimacy.
Start Inbound Marketing for your Hotel Business
No matter the inbound marketing scheme, there will always be a way to accommodate the guests you receive on a daily basis.
From food allergies to accommodations for pets, to shuttle services and recommendations for theatre plays or comedy shows, it will always do well to think of what sort of services that they can enjoy.
That way, they leave feeling satisfied and you end up with customers who cannot wait to come back.
Source:
How the Hospitality Industry Can Use Pinterest, maximizesocialbusiness.com
It can be fit to any industry or to any clientele, given that you have the knowledge and the know-how to appeal to them and make them approach you.
Marketing Your Hotel Business: The Inbound Way
One feature that makes it appropriate for the hotel industry is that you can adapt the inbound structure to your existing marketing plans.
As hotels are promoted in such a way that it appeals to how people travel, it would be wise to note how to accommodate each type in the strategies and amenities you offer.
Target travellers.
Those who are traveling alone, are on a budget, or are simply in town for business require a fuss-free hospitality experience that can include compact, sometimes shared, living spaces.
Give them complimentary meals.
Complimentary meals is a must for those who are on a tight schedule, as they no longer need to wander out of their accommodations to look for food.
Provide them with a comfortable place.
Despite the budget, it should do well to provide clean, comfortable areas for them to do conduct business meetings and rest after traveling. This way you can guarantee their return.
Offer amenities to newlyweds.
Couples, those who are most likely on their honeymoon or are enjoying a romantic vacation, require a much more adventurous line-up.
Depending on the bookings they have made, you can place them in beachfront rooms or those that are in view of certain landmarks, such as the Thames or Piccadilly. Amenities such as spas, swimming pools, and restaurants can help up the ante in providing the ultimate in romance.
Package hotel service offering for families.
For larger groups, most often families, the amenities and services that a hotel marketer can offer should be wide-ranging and varied.
For stressed, overworked parents, perhaps you can send them to spas or romantic dinners for them to reconnect. Children love to play, and recreational facilities for them such as pools and playgrounds can help entertain them. For teenagers, there can be parties and soirees that the hotel can host in order to get them to make new friends.
No matter the accommodation, there has to be something that appeals to each member of the family.
Promote your hotel business services to specific groups.
For stag and hen parties, hotels can be a great way to enjoy time with their respective group of friends.
Having spaces such as bars and lounges for the bridegroom and his friends, or spa services and dinners for the bride, can help in capturing memories that are valuable for those who are looking to start a life together.
Group accommodations can be arranged, especially multiple beds or adjoining rooms, for added intimacy.
Start Inbound Marketing for your Hotel Business
No matter the inbound marketing scheme, there will always be a way to accommodate the guests you receive on a daily basis.
From food allergies to accommodations for pets, to shuttle services and recommendations for theatre plays or comedy shows, it will always do well to think of what sort of services that they can enjoy.
That way, they leave feeling satisfied and you end up with customers who cannot wait to come back.
Source:
How the Hospitality Industry Can Use Pinterest, maximizesocialbusiness.com